ORGANIC TECHNOLOGY

4 Cornerstones of Effective Online Content

Hunkering down to marketing basics — email, website, landing pages, & great content.

Kaia Maeve
5 min readNov 26, 2020

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Photo by Windows on Unsplash

I was SO excited to talk about my big idea with this brilliant lady I had connected to via the ADJ Facebook board. But this lady knew what was coming and like a pro, she swept me and straight threw me down to the mat. On a FaceTime call. Shoot.

“I have this amazing idea! Can you just figure out how to help me monetize it?”

I bet she’s been hit on in the business world like 4000 times with this line. I smacked myself in the forehead for inadvertently dropping it on her myself. But this lady, she was so sweet, and well versed in this particular digital dance.

After she used her aikido to virtually hiptoss me, she reminded me of the continued relevance of the 4 cornerstones of effective online content. These 4 things truly support and nourish small online businesses, and for some reason, they feel like such a monumentally overwhelming challenge to create.

Time for me to get over it. If I want to be successful that is. How about you?

4 Cornerstones of Effective Online Content

Some of these things seem either overly complex and onerous — like running serious email campaigns and building dope websites. But they are all necessary parts of the small online business equation.

Learn them. Use them. Just do them.

Email List

A key to running an online business built on teaching and relationships will be the email list. The one I’ve been resisting for years. I personally am terrified of trying to run email campaigns. I feel like they will require too much consistency and discipline, and I already have 2 children, a marriage, and a household to maintain.

But. I have consistently been told that overlooking this key factory in building a long term audience for your product or service is a big terrible no-no.

So now I need to prove to myself that email is not the big terrible monster I’m making it out to be. I’m going to bite the bullet and pay for MailChimp…

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Kaia Maeve

Woman, Mother, Wife, Priestess of the Dirt, Striker of Keys & Queen Bee of the #TechHippies. I write essays & poems about coming back home to self. #onelove