Member-only story
How Do You Build a List When You’re Allergic to List Building
No seriously, I’m asking…
This isn’t a meta advisory post to show off my faux-knowledge of how the internet works.
It’s an honest plea for help!
With a few wry laughs thrown in for your reading pleasure.
I’m Not Stuck on the Mechanics of List Building
Goddess knows I’ve only read, IDK, a billion articles on the topic over the past decade. I think I even took a class on it once.
The reasons for list building aren’t lost on me either.
I mean, who wouldn’t want to know who their audience really is? In that digital kind of knowing way we think of today as “building online community.”
No, my Struggle is With the Energetics of List Building
Before I put my nose to the grindstone of the digital hustle, this is what I really want to know —
Is all the work to get into someone’s already crowded and overwhelming inbox really worth it?
I personally have over 57k unread emails in 6 email inboxes today. Does that make me a digital hoarder? An ADHD email weirdo?
