Modern marketing has turned us into digital court jesters.

The value of a clever ploy, the right turn of word, or the most glorious 275 gallon reinforced tank of personal lube (original flavor,) cannot be underestimated.

Thing is, and you know this Sean — I can tell! — jesters and fools are actually full of wisdom. It’s our job to call this stuff out. As kindly as we can if we are smart.

I just sent my husband the link to the lube tank. I heard him fall off his chair laughing…

Thanks. That was fun.